How The Print Bar Skyrocketed Their Sales with Digital Marketing
Client: The Print Bar
Industry: Print-on-Demand
Location: Melbourne, Australia
Size: Small business
The Print Bar is a print-on-demand company based in Melbourne that specialises in custom apparel, home decor, and personalised gifts. Despite offering unique products, they struggled with visibility and reaching their target audience effectively.
Challenge
Problem Statement: The Print Bar faced challenges in building brand awareness, driving online sales, and effectively targeting their niche markets.
Objectives:
Increase online sales by 50% within six months.
Improve brand visibility and engagement on social media platforms.
Expand customer base by reaching new markets.
Solution
Strategy Development: AdVice devised a comprehensive digital marketing strategy focused on social media marketing, influencer partnerships, and search engine optimisation (SEO).
Services Provided:
Social Media Marketing: Developed engaging content and managed social media campaigns on platforms like Instagram and Facebook.
Influencer Partnerships: Collaborated with micro-influencers in niche markets to promote products and increase brand awareness.
SEO Enhancements: Optimised the website for relevant keywords to improve search engine rankings.
Email Marketing: Implemented targeted email campaigns to nurture existing customers and attract new ones.
Implementation:
The strategy was executed over six months, with a focus on continuous monitoring and optimisation of marketing efforts.
Execution and Tactics
Step-by-Step Process:
Social Media Campaigns: Created visually appealing content showcasing products and customer stories to engage followers.
Influencer Collaborations: Partnered with influencers to reach specific audiences interested in custom and personalised products.
SEO Strategy: Conducted keyword research and optimised product listings and blog content to increase organic traffic.
Email Marketing: Designed segmented email campaigns to target different customer groups with personalised offers and updates.
Content Creation: Produced how-to guides and designed articles to establish The Print Bar as a thought leader in the industry.
Challenges Overcome:
The Print Bar initially struggled to stand out in a competitive market. By leveraging influencer marketing and focusing on SEO, AdVice helped the company differentiate itself and attract a loyal customer base.
Key Actions:
Developed a unique brand voice and aesthetic to differentiate The Print Bar from competitors.
Engaged with followers through interactive content such as polls, contests, and user-generated content campaigns.
Results and Impact
Quantitative Results:
60% Increase in Online Sales: Driven by improved social media engagement and influencer partnerships.
75% Growth in Social Media Following: Resulting from engaging content and influencer collaborations.
30% Increase in Organic Website Traffic: Achieved through effective SEO strategies.
Qualitative Results:
Enhanced brand reputation and customer loyalty within niche markets.
Improved customer engagement and interaction on social media platforms.
Before and After:
Online Sales
Before +30%
After +60%
Social Media Following
Before +40%
After +75%
Organic Website Traffic
Before +20%
After +30%
Client Testimonial
"AdVice transformed our digital presence and helped us connect with new customers in ways we never thought possible."
– Jared Fullifaw, Founder of The Print Bar
Conclusion
Summary:
AdVice successfully elevated The Print Bar’s digital marketing efforts, leading to significant growth in sales and brand awareness.
Lessons Learned:
A targeted social media strategy combined with influencer marketing can effectively enhance brand visibility and customer engagement for print-on-demand companies.
Unlock Your Brand’s Potential with AdVice
Contact us today to discover how our tailored marketing solutions can drive your business forward.
