How AdVice Boosted Patient Bookings and Brand Visibility for Hobart Family Dental
Client: Hobart Family Dental
Industry: Dentistry
Location: Hobart, Australia
Size: Medium-sized practice
Hobart Family Dental is a family-owned dental practice that provides a wide range of services, including general dentistry, cosmetic procedures, and orthodontics. Despite offering high-quality care, the clinic struggled with attracting new patients and wanted to enhance its online presence to drive growth.
Challenge
Problem Statement: Hobart Family Dental needed a comprehensive digital marketing strategy to increase patient bookings and improve online visibility in a competitive market.
Objectives:
Increase website traffic by 80% within six months.
Boost new patient bookings by 50%.
Strengthen online brand presence and patient engagement.
Solution
Strategy Development: AdVice designed a tailored digital marketing strategy focusing on local SEO, engaging content, and social media outreach to attract new patients.
Services Provided:
Local SEO: Optimised the clinic’s website for local search terms and enhanced its Google My Business profile.
Content Marketing: Developed educational and engaging content to establish the clinic as a trusted resource.
Social Media Marketing: Created targeted campaigns to engage with the local community.
Google Ads and Facebook Ads: Ran paid ad campaigns targeting potential patients in Hobart.
Implementation:
AdVice conducted an in-depth analysis of Hobart Family Dental’s online presence and competitive landscape to formulate a comprehensive strategy.
Execution and Tactics
Step-by-Step Process:
Local SEO Optimisation: Improved on-page SEO elements, local citations, and Google My Business listings.
Content Marketing: Published blog posts, videos, and patient testimonials to engage potential patients.
Social Media Marketing: Developed a social media calendar featuring posts about dental tips, promotions, and patient stories.
Paid Advertising: Implemented Google Ads targeting dental keywords and Facebook Ads with local targeting.
Challenges Overcome:
Hobart Family Dental faced stiff competition from larger practices. AdVice differentiated the clinic by highlighting personalised care and unique offerings.
Key Actions:
Focused on local SEO to capture nearby search traffic.
Emphasised unique selling points in advertising campaigns.
Results and Impact
Quantitative Results:
90% Increase in Website Traffic: Organic search and paid ads drove significant traffic growth.
60% Increase in New Patient Bookings: Improved patient acquisition through targeted marketing.
50% Increase in Social Media Engagement: Boosted brand awareness and community interaction.
Qualitative Results:
Enhanced brand reputation and patient trust.
Established Hobart Family Dental as a leading dental provider in Hobart.
Before and After:
Website Traffic
Before: +40%
After: +90%
New Patient Bookings
Before: +30%
After: +60%
Social Media Engagement
Before: +20%
After: +50%
Client Testimonial
"AdVice transformed our online presence, bringing in new patients and increasing our bookings significantly. Their expertise made all the difference." – Dr. Jacques Cawood, Owner of Hobart Family Dental
Conclusion
Summary:
AdVice successfully increased Hobart Family Dental’s online visibility and patient acquisition through strategic local SEO, content marketing, and targeted advertising.
Lessons Learned:
A focused local digital marketing strategy can significantly increase patient bookings and strengthen a dental practice’s market position.
Ready to Grow Your Dental Practice?
Contact AdVice to learn how our digital marketing solutions can attract more patients to your clinic.
